For many of us, influencer marketing has been a form of advertising where brands leverage the power of influencers to promote their products or services. In its infancy, the strategy has yielded unfathomable benefits for brands worldwide – even for enterprises with little to no external assistance. However, some peculiar trends are on the rise that will take 2023 by storm. Hence, if you want to be on the winning side, you need the experience of an influencer marketing company by your side. We will get to the reasons shortly. But first, let’s give you an insight into the latest trends in influencer marketing.
Micro-influencers are heroes of engagement rates, with an average engagement rate of 4.8% (Source: Statista). They are considered more authentic and reliable. No wonder brands worldwide are gunning for their attention.
Next, the mobile-first approach. As netizens transition from desktops to smartphones, influencer marketing campaigns in the future will be heavily influenced by mobile-first experiences.
Regarding mobiles, 1.6 billion users worldwide use short videos on smartphones to engage and communicate (Source: WooSuite). That said, you might want to consider adding short-videos in your future Influencer marketing campaigns.
Lastly, brands will emphasize direct communications between their company and customers through social media posts.
These are the trends that the world is experiencing in real time. But please don’t expect it to be the same. Just as the world innovates and moves on, so do trends. You need to capitalize on the latest ones and forgo the ineffective ones while focusing on upcoming trends that you can capitalize on before anyone else.
We understand that as a functioning organization with too much on its plate, keeping track of everything around you can become a hassle. On the contrary, you can save precious time and resources by outsourcing the role to an Influencer marketing agency like Grynsta.
The professionals at the influencer agency are always on track with the latest trends in the industry. They can help you identify the right Influencers, develop customized campaigns, manage campaign performance, co-create content (with Influencers), adapt to changing trends, and apply timely measures.
We will dive further to uncover how Grynsta can help your business.
- 1 How can the Top Influencer Marketing Platform Help you grow your Business?
- 1.1 The Influencer Marketing Service Provider Helps You Create a Mobile-First Experience
- 1.2 Working with Micro-influencers
- 1.3 The Influencer Marketing Agency Can Help Your Brand Incorporate Short-Form Videos
- 1.4 The Influencer Marketing Company Can Initiate Direct Communication Between Your Brand And Customers
- 1.5 To sum up
How can the Top Influencer Marketing Platform Help you grow your Business?
The Influencer Marketing Service Provider Helps You Create a Mobile-First Experience
One of the influencers marketing that brands hold dear is getting more shares of their content. Shares equal more reach for the brand – which results in more customers. On that topic, desktops and laptops limit users’ ability to share and interact with their peers. One has to log into multiple websites to share one blog post. However, sharing is simplified on mobile devices with easy navigation, shortcut keys, streamlined content, clearer displays, etc., attracting new Netizens towards more mobile usage.
Brands understand that, so they invest more in creating better Mobile-first experiences through influencer marketing.
Mobile-first experience is connecting with your potential customers by creating a seamless experience for them on different mobile devices. Grynsta can accomplish this with mobile-optimized content featuring relevant Influencers in your Industry. As a result, you will reach more of your audience via influencers and compel them to take the desired action.
Working with Micro-influencers
In the hunt for relevancy and authenticity, netizens are moving from top celebrities to micro-Influencers for their content needs.
Micro-influencers are usually young celebrities who brandish less following and higher engagement rates – making them niche subject matter experts who can connect with your customers and efficiently get your message across.
Because micro-Influencers are constantly engaging with their communities online, Grynsta uses them to generate awareness for your organization. The agency executives handle these influencers’ identification, outreach, and management.
Working with Micro-influencers is beneficial for your brand because they give you access to a targeted audience base that may not have known or be interested in your products.
The Influencer Marketing Agency Can Help Your Brand Incorporate Short-Form Videos
According to a study by researchers, 63% of consumers watch more videos than they did a few years back. That said, if your brand is yet to embrace the power of short videos, then now would be a good time to reconsider. And how can help other than the largest influencer marketing agency, Grynsta.
Short videos get all the love because they provide valuable content quickly and are easy to store and share. Think about it. When was the last time you saw a long video (let’s say 5 min long) and were eager to watch it till the end? – not likely. In contrast, short videos get you to click the play button immediately.
The Influencer marketing agency can give you engaging short videos with the most relevant Influencers in your Industry. You can share them online and command your audience’s attention quickly.
The Influencer Marketing Company Can Initiate Direct Communication Between Your Brand And Customers
The prime factor that drives your customers to trust Influencers is loyalty – forged through multiple engagements. Unsurprisingly, brands now want to establish direct communication links between themselves and their customers. Influencer marketing campaigns will be driven by more personal, authentic, and engaging content.
To sum up
For a long time, influencer marketing has proved beneficial for brands. However, if you want to reach greater heights in a year, then you need professional help from the top Influencer marketing platform. From finding the right influencers and creating effective short videos to establishing communication channels between your brand and customers, Grynsta can help you get more personal and engaging than ever before.