Calling Social media the most influential piece of technology ever developed after the internet itself, with its impact on every aspect of human life including sociological experience, political ideology, and economical activity, is not much of an understatement, as so much business pursuit is taking place on multiple platforms like Facebook, Twitter, Instagram, Tiktok, Linked-in, Youtube, and Pinterest.
So systematic marketing on social media platforms to take full advantage of the potential they present makes all the sense in the world, hence the development of one of the most effective eCommerce platforms, social media marketing tools, that fall into two categories.
The first group is the watchdog group, social media analytics, social media listening, and social media monitoring tools, which gather, and analyze data, and process it into marketing means like hashtags and keywords. And the second group is the ones that help you “do” things, social media automation, scheduling and engagement tools are among this second group. In this article, we’ll be talking about the second three. So let’s see what e-commerce tools technology has obliged you to take action on social media platforms and boost your sales.
- 1 1. Social Media Automation Tools
- 2 2. Social Media Scheduling Tools
- 3 3. Social Media Engagement Tools
We hear automation, we picture a fully human-free, and robot-run enterprise. While that may be the case in many industries, it’s not what social media automation is about. These tools only take over the parts where fact-based, pattern-driven, repetitious-natured tasks need to be done on a regular basis, and are meant to free up time, memory space, and cognitive powers of the human to dedicate to the parts where creativity and ideation are essential. Here are some of the parts social media automation tools takes off of the digital marketers’ routine to-do list:
Our intuitive, knee-jerk reaction to being responded to by a robot is feeling slighted, neglected, and even brushed off. But studies show customers of big businesses actually refer to chatbots because it means receiving “immediate response”. As many of the questions asked of a business are about product and service quality, prices, delivery, return and exchange policy, chatbots come in very handy in the efficiency and competence of a business in terms of customer service.
One of the biggest contributors to customer satisfaction and performance optimization in terms of customer service is collecting meaningful and regular feedback Which is a manual and tedious task perfect for automation.
Most social media platforms have developed sophisticated algorithms to detect and deflect inauthentic activity, one of the most common practices of which is automated spammy comments. But smart social media automation tools use advanced mechanisms to detect and adopt possible appropriate responses to a certain type of message and present them as suggestions to the human admin to cut down on the tie it takes them to give authentic responses.
Using well-researched hashtags and keywords to find accounts that have common interests and ties to your industry and niche, interacting with them, and getting them to find out about your page and brand and follow you organically is a legitimate, anti-fake algorithm-friendly practice social media automation tool does to grow your follower base faster.
One of the hassles and headaches of running a social media business account is coming up with consistent content to post which can be pretty tricky and a big source of concern to run out of new, authentic, and original material. The Very innovative and mutually beneficial practice is finding independent users who are active in creating content related to your industry and posting it on their personal accounts.
One of the best uses of social media automation tools is tracing these accounts and negotiating with their owners through pre-written messages for their permission to repost their material called user-generated content (UGC), which is a win-win. They get to be seen and possibly followed and the business gets to stay current on its content creation.
Every brand that wants to do serious business has to have an account on all seven prominent social media platforms where modern audiences have a regular presence. That sounds exciting and promising, but keeping a regular and consistent stream of content on all seven can be a less-than-exciting burden and a daunting task.
Posting them manually on the day they are created can take a huge chunk of your time, memory, and focus, and cause constant preoccupation, anxiety, and possible chaos. So the common practice is creating content several months in advance according to a carefully put-together content calendar and schedule using social media scheduling tools for specific dates and times. It is one of those tools that makes you grateful such technology is a reality.
Likes, comments, tags, mentions, shares, and private messages are instances of engagement on social media platforms, which is not only a big indicator of quality in the eyes of authenticity-checking algorithms in these platforms but also results in raising your ranking and showing you to more users. They are big contributing factors in lead generation and conversion nurturing. So getting social media engagement tools to boost the qualitative and quantitative aspects of your responsiveness, can be a winning practice. Here’s how such tools can help:
Dividing your staff based on their strength in responding to a specific type of user or with expertise in certain subject matter and having the tool assign them to respond to users based on that is a neat service a social media engagement tool provides.
When a staff member with a niche specialty is deemed qualified to a particular user, the tool shows you their social media activity history so that they can tailor their response to convert that particular user to paying customer.
These engagement tools notify the business when a post is creating more than the average and usual amount of engagement giving them an idea of what kind of content works, and that they need to be alert for responding and replying efficiently and effectively.
Dividing the message into types based on their conversion merit, for example, inquiry messages, compliment messages, trolling messages, skeptical messages, and competition messages helps sort them and direct them to the ones with expertise and experience in handling them.
Doing keyword and hashtag-based content exploring research, a social media engagement tool can suggest caption ideas based on your post topic.
After marketing your brand through strategies like in-platform ads through tools like Instagram ad manager, and influencers through a tool like an influencer marketing platform you get traffic to your social media account or your website, and then it’s time to gauge and optimize the engagement using automation scheduling and engagement tools on social media platforms, and CRO with features like a website heatmap on websites. Making use of very thoughtful and thorough technology can leave a remarkable jump in your eCommerce profits.