Today, digital is the king. Everyone is online. Always online and always posting. Why? Because it’s fast, convenient, cost-effective and efficient.
It’s time to think outside the inbox. And go out as in out of home advertising. A medium that has stood the test of time and is as iconic as ever.
Think of a brand that doesn’t want to appear on a billboard? Not an easy question to answer. Because out of home is stronger than ever and here are 5 reasons you should be there.
Out of Home: It’s the Real Deal
In an advertising landscape dominated by clicks, likes, shares, stories, and reels, the billboard stands on its own. Since their humble beginnings decorating railways in 1850, billboards have stood the test of time and today we can see them almost everywhere. The secret to their long life and success? Out of home advertising doesn’t have a skip button. There’s no billboard blocker. And they cannot be viewed by bots… well until Elon Musk releases them eventually.
Billboards are a real thing in the real world, and they are here to stay.
Creative Across the Billboard
Billboards are a blank slate for creativity. They can do some impressive things. Some billboards save lives by turning rainwater into drinking water. Others switch on light bulbs. Some even are heralded as works of art. Legends say some billboards even power themselves through the power of wind, check it out for yourself.
If you can imagine it, a billboard can do it. And if you take into consideration today’s digital transformation of the medium, you have even more tricks up your creative sleeve.
Whenever you are feeling creative, consider out of home advertising. And have no worries regarding a Times Square billboard cost, it’s for sure an investment worth spending, when measuring the results.
A Change Proof Platform
If you think about it, out of home and especially billboards are highly versatile. They can be a totally offline touchpoint that acts as a landmark wherever it is placed. Or you can go online with a digital billboard. Traditionally it was a static medium with high-impact visuals with a lot of stopping power. Now, thanks to the digital age you can put videos on it with no problem. Billboards come in the old-fashioned 2D graphics, but some can work in 3D experiences.
Out of home changes with the times, it adapts, it reconfigures. It is always relevant because by now it’s a part of our daily lives.
More Connected than Expected
Out of Home is the second fastest growing ad media in the US according to specialists. And with good reasons. This medium brings in the numbers because it is very data friendly. This is particularly true for digital billboards.
With out of home you have seamless technology integration with full support for wireless, beacons, augmented reality, and more.
It is data-driven and always linked to the latest tools in information gathering: geo-location, audience measurement, advanced analytics, and ROI.
Billboards are also very precise. They are one of the few mediums in which you can relay the right message to the right people at the right time at the right place.
And last, but not least, out of home provides a real-life impact on a digital world.
People are All Aboard for the Billboard!
Digital ads are considered invasive, and they sometimes distract the user from experiencing the content they want to consume. That is why the skip button was invented and why ad-blockers are a popular choice for internet natives.
On the other hand, billboards and other OOH media are well perceived in the public eye. According to the Out of Home Advertising Association of America over 85% of people questioned believe that billboards are a source of trusty information.
Also, OOH tends to be very eye-pleasing and memorable which in turn creates a more hands-on interaction with the public. Billboards tend to become landmarks in communities and sources of positive moments. This unique experience offered by the medium provides an extra incentive for it to drive purchase decisions.
These are enough reasons to consider an OOH campaign for your brand or service. It is a solid choice that will help you reach whom you want with tools both old and new. Start your out of home advertising adventure on a billboard near you and see the benefits for yourself.
Ready to board the billboard express? Let’s go!