Affiliate marketing is becoming a go-to strategy for many industries. It’s a win-win partnership, where the content creators get rewarded for their role, and the product providers get new customers sent their way.
When done correctly, the consumer wins, too, as they get informed about relevant, tried-and-tested products. If you’re interested in earning money this way or have already started but want to boost your potential, these tips can help you see better results.
The number one rule of affiliate marketing is to do your research. If your site or articles are going to stand out, they need to be authentic. When you get to know a product, it means you can provide the level of detail required to engage your audience.
Casinos are a prime example. Let’s say you’re discussing an online casino in New Zealand; you need to know the games in their catalogue, the signup bonuses, the customer support options and the payment information. It’ll help you highlight the good points and give the customer a realistic picture of what to expect before they click.
One of the best ways to communicate with your audience is to save them some time and hassle finding out about several different products. If you have affiliate links, break down the different options for your target audience and include your promoted product.
When you review and compare different options, the consumer learns enough to make an informed decision. In return, you get someone who knows the advantages of the product and has thought through their actions, making them more likely to convert.
Knowing the product and providing helpful comparisons are the first step. Once you’ve engaged a consumer and understood their search intent, it’s time to give them some more benefits. There are a number of ways you could do that. Using the casino example again, you could point out the bonuses on offer and how to claim them.
Other ways of delivering something useful include alerting customers to free shipping opportunities or offering discounts. Your audience will appreciate getting something from you; it’ll increase trust and lead to more conversions.
The technical side of affiliate marketing that has nothing to do with content is the part where you track your leads. Your links should tell you how many people have used them, what happened to them afterwards, and if the action led to a conversion.
You can get even more detailed than that to track your success and understand where you’re going right or wrong. Working out how users find you and where they go next will give you more insight into their search intent. This knowledge is powerful as you can deliver more of what they’re looking for, leading to more time on your site and a higher likelihood of conversion.
The fifth tip for being useful to consumers is to provide answers. You don’t have to add an FAQ section, but it could help. The crucial point is to understand the users’ thought processes and be there at every step of the way to fill them in with what they need to know.
There’s a chance that it can come across as data-heavy or condescending, which is why it’s a fantastic opportunity to add some personality. Decide on a voice for your content and the relationship you want with your readers. Change your tone to write with personality and engage.